Alfa Romeo is celebrating its 105-year anniversary by opening its historical museum in Arese, Milan, Italy to the public; the museum - named "La macchina del tempo" - is the heart of a genuine "brand centre", and it hosts a bookshop, café, documentation centre, test drive track, events venues and a show-room with a customer delivery area: it is the perfect bond between past, present and future.
 
Inaugurated on 24th June during the world preview of the new Giulia, "La macchina del tempo - Museo storico Alfa Romeo", is set to open to the public on 30th June and it will be open to visitors every day, except Tuesdays, from 10 am to 6 pm, with extended opening hours until 10 pm on Thursdays (www.museoalfaromeo.com).
 
The Museum is home to the most significant pieces in Alfa Romeo's historic collection, which was put together from the early 1960s onwards. It was inaugurated in 1976 and was open to visitors by reservation only. Following the decommissioning of the Arese production plant and the ensuing loss of the Centre's directional role, the museum was closed in 2009.
 

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• Perfect blend of the new Alfa Romeo paradigm and maximum expression of the 'meccanica delle emozioni', the new model encapsulates 105 years of style excellence and Italian technology.
• Its distinctive design expresses three quintessential features of Italian design: sense of proportions, simplicity and high quality surface finish.
• The new Alfa Romeo badge, now refreshed while preserving its legendary shape and unmistakable style, stands out in the middle of the famous front trefoil nose.
• The entire 'creation' centers around the driver and the promise of exhilarating driving experiences with sensitive steering, responsive acceleration and prompt shifting and braking.
• Rear or four-wheel drive is more than just a tribute to the most authentic roots of the Alfa Romeo legend: it is also a technical solution which guarantees high performance and astounding fun.
• State-of-the-art, innovative engines: a six-cylinder 510 HP, inspired by Ferrari technologies, the brand's new powertrain reference, will be introduced on the Quadrifoglio version.
• Performance is thrilling: from 0 to 100 km/h in just 3.9 seconds.
• Perfect weight distribution (50/50 across the two axles), sophisticated suspensions (the front is an Alfa Romeo exclusive) and the most direct steering on the market.
• Unique, exclusive technical solutions, like Torque Vectoring for outstanding stability control, Integrated Brake System for considerably reducing braking distance and Active Aero Splitter for active high-speed downforce management.
• Alfa Romeo Giulia combines extraordinary engine performance and the ample use of ultralight materials, like carbon fibre, aluminium, aluminium composite and plastic, to obtain the best weight-to-power ratio (lower than 3kg/hp).
• The model was introduced to the international press in the renovated Alfa Romeo Museum in Arese, Italy ,which will reopen on June 30 for enthusiasts and researchers worldwide.
 

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The 'convertible' evolution of Alfa Romeo's award-winning super car to be revealed
in Geneva

The preview is an exercise in style to select the contents to be implemented in
standard production scheduled for the beginning of 2015
Exclusive three-layer shiny white livery combined with top-quality leather upholstery
Mid-engined rear-wheel drive configuration and a real two-seater concept
Study into a dual-stage central exhaust system with titanium and carbon tailpipe
Clamshell headlights
New differentiated diameter 18" and 19" alloy rims
Specific carbon windscreen ring and roll-bar cover
Exhilarating performance delivered by the 1750 turbo petrol four cylinder engine
and Alfa TCT




The preview of the Alfa Romeo 4C Spider, the convertible evolution of the
award-winning coupé launched last year, will be debuting at the 84th
International Geneva Motor Show. Characterised by special details and distinctive
finishes, the preview is an exercise in style aimed at selecting the contents to be
implemented in standard production scheduled for the beginning of next year.



Spiders have always occupied a prime place in Alfa Romeo's heritage because they are
the freest and most emotion-driven expression of motoring. The same spirit is
expressed in the preview of the Alfa Romeo 4C Spider, the natural evolution of Alfa
Romeo's long spider history focused on cars capable of delivering great excitement,
outstanding driving satisfaction, striking design and powerful, flexible engines.



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4 kg/HP, from 0 to 100 km/h in 4.5, 137 HP/litre and 1.2 g of deceleration: 'just drive'

'Just drive' is a clear invitation to experience those genuine sensations that only Alfa Romeo is able to offer. The new signature that will accompany the communication of the Alfa Romeo models originates with the presentation of the 4C, the small thoroughbred car that marks the return of the brand to the world of lightweight sports coupés.

Extraordinary performance, unique handling, extreme aerodynamics and design that takes up the stylistic features of the Alfa Romeo tradition. This in brief is the new Alfa Romeo 4C, a driving machine without compromise that beckons drivers to take to the road or track to experience the thrill of driving it.

The Alfa Romeo 4C is essentiality and light weight, a car where everything has been designed to provide total driving pleasure. That same essentiality shaped its design. The car expresses a "natural beauty" that results from a perfect blend of function and form. Its layout and size immediately brings one of the most beautiful coupés of all time to mind, the Alfa Romeo 33 Stradale. Like the legendary 33 Stradale, the 4C is designed to meet extreme mechanical and functional requirements. Its body aerodynamically 'covers' the engine and chassis with clean and essential surfaces.


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Alfa Romeo unveils the technical contents and manufacturing secrets of the new 'compact supercar' which embodies the sportiness intrinsic to the 'Alfa Romeo DNA': performance and engineering excellence offering maximum driving satisfaction in total safety in addition to breathtaking style.
The Alfa Romeo 4C developers have combined the best technical and manufacturing competencies of two brands: Alfa Romeo and Maserati. Thanks to the internal synergies of the Fiat - Chrysler Group, the two carmakers were able to collaborate from the perspective of integrating Alfa Romeo's design roles and Maserati's manufacturing functions. The engineering and technological contribution of other Italian world-wide leaders in the component industry for high-performance sportscars has also been instrumental in achieving the result.

In particular, the Maserati plant brings in topmost quality and meticulously studied details reminiscent of hand-crafted work. As the birthplace of the world's most famous 'sportscars,' Modena and its surroundings are definitely the place that offers everything one may need to manufacture them: tradition, technology and know-how, but most of all, the same passion driving the team who conceived, designed and built the Alfa Romeo 4C.


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The new Alfa Romeo compact mid-engined supercar with rear-wheel drive and two
bucket seats makes its début in Geneva.
The new Alfa Romeo 4C is the result of experience built up with the Alfa Romeo 8C
Competizione model produced in the Maserati plant in Modena and it will be
available for purchase in 2013, marking the return of the Italian brand to the
United States.
Less than 4 metres in length, 200 cm wide, 118 cm high and with a wheelbase of less
than 2.4 metres.
New 4 cylinder 1750 Turbo Petrol all-aluminium engine.
Alfa TCT twin clutch automatic transmission.
New Alfa DNA selector with 'Race' mode.
Chassis made entirely of carbon with load-bearing and structural function.
Weight to power ratio less than 4 kg/HP.


The final version of the Alfa Romeo 4C makes its début at the 83rd
International Motor Show in Geneva. This mid-engined rear-wheel drive coupé
with two bucket seats represents the true essence of a sports car at the heart of
Alfa Romeo's DNA: performance, Italian style and technical excellence, offering
maximum driving satisfaction in total safety.

Designed by Alfa Romeo engineers and produced in the Maserati plant in Modena, the
new compact supercar will be available for purchase in 2013, marking the return of
the Italian brand to the United States and inaugurating Alfa Romeo's global growth
plan.

The Alfa Romeo 4C derives directly from the concept which raised many eyebrows in
wonder at the Geneva Show in 2011, so much so that it won three prestigious awards:
the 'AutoBild Design Award' (2011, Germany), the 'Design Award for Concept Cars &
Prototypes' (2012, Italy) and the 'Most Exciting Car of 2013' - 'What Car?' (2013,
Great Britain).

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MiTo SBK, also in numbered limited edition
The new Sportiva version and the Collezione pack now complement the Giulietta range

Alfa Romeo is back at the Paris Motor Show with a spectacular stand that brings the
brand's more dynamic and vital spirit to the fore. The exhibition area unfolds like
a winding, dynamic road, the ideal scenario for experiencing the emotion that only
Alfa Romeo cars can offer, thanks to their agility, power and safety. Specifically,
this year the cars on display and the stand itself celebrate the now consolidated
partnership established in 2007 between Alfa Romeo and the "Eni FIM SBK Superbike
World Championship", a winning combination that best conveys Italian motor racing
style and experience around the world.
Four MiTo vehicles parade through this picturesque scenery: a Safety Car version
used in the SBK world championship, two versions that will be launched on the market
in upcoming months that are derived from precisely the MiTo Safety Car - a 170 HP
Superbike Limited Edition of 200 cars and a Turbo TwinAir Superbike Special Series -
and lastly an Exclusive version with Sport Pack. An Aprilia superbike motorcycle
that rider Max Biaggi uses in the SBK championship stands out beside these sporty
interpretations of the model.
More in detail, the public can admire the source of inspiration for the two Special
Series, the Alfa Romeo MiTo Quadrifoglio Verde 1.4 MultiAir 170 HP which is the "Eni
FIM SBK Superbike World Championship" Official Safety Car. Sporting its exclusive
Rosso Competizione colour, the car took to the track on the warm up laps and before
every race, in addition to the other competitions scheduled on Superbike World
Championship days, such as the Supersport World Championship, FIM Superstock 1000
Cup and Superstock 600 European Championship.
The spotlights are also trained on the Giulietta, which the public can admire with
its refined Collezione pack and exclusive "Sportiva" trim level, inspired by the
legendary Quadrifoglio Verde that has always been the symbol of technical excellence
of Alfa Romeo creations. These are two important product innovations that will
contribute to consolidating the outstanding sales performance the Alfa Romeo
Giulietta has reached up to now: over 165,000 units have been ordered around the
world since its launch in mid-2010 until today.
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At the 81st Geneva International Motor Show, the Alfa Romeo 4C Concept will make its debut, a compact “supercar” which represents the true essence of a sports car, according to the brand's values: performance, Italian style and technical excellence aimed at maximum driving pleasure in total safety.

The new concept presents the classic formula of the two-seater, rear-wheel drive coupé with its engine at the centre, a length of approximately 4 metres and a wheelbase of less than 2.4 metres: dimensions which serve both to emphasise the compact size of the car and to accentuate its agility. Distinguished by its graceful and clean external lines, the same principles are also applied to the inside, with the Concept's specific on-board design maintaining features and devices which directly reflect the car’s sporting spirit.

On the Alfa Romeo 4C Concept technology and materials derived from the 8C Competizione find a home - carbon, aluminium, rear-wheel drive - and technology derived from Alfa Romeo models currently on sale: the 1750 turbo petrol engine with direct injection, the "Alfa TCT" twin dry clutch transmission and the Alfa DNA dynamic control selector.
Quite simply, this vehicle screams Alfa. Its sports car soul creates a unique driving sensation, both on the road and when racing, where its velocity and transverse acceleration become even more demanding.

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For the Alfa Romeo centenary, the city of Milan will pay homage to the historic car manufacturer by staging four days of events from 24 to 27 June involving the City Council, Fiera Milano Expo, the Monza Race Track and the Alfa Romeo Museum. The interesting programme was organised by the Italian Alfa Romeo Register (RIAR) and MAC Group, consolidated Fiat Group Automobiles partner for historical heritage projects, and is sponsored by Alfa Romeo.
An extraordinary appointment for motor enthusiasts and “Alfisti” worldwide: collectors, club members and current model owners. More or less 3000 Alfa Romeo cars are expected from 45 countries.
The schedule of the events and a brief overview of Alfa Romeo's one century long history, which started on 24 June 1910 in Milan, follow. The 100th anniversary is a prestigious achievement shared by a very small number of other auto makers, peppered with commercial successes and racing wins acquired worldwide. Celebrating Alfa Romeo's centenary means leafing through some of the most important pages in automotive history in terms of design and innovation. Indeed, Alfa Romeo has always stood out for its fascinating style capable of transmitting strong emotions and for state-of-the-art technology, as well as top-level handling and driving pleasure.


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Alfa Romeo will be taking part in the “Mille Miglia 2010” parade as Joint Presenting Sponsor. The “most beautiful road race in the world” - as it was famously dubbed by Enzo Ferrari - will be starting off from Brescia on 6 May where will be finishing on the 9th, after stopping in some of Italy’s most picturesque cities.

Fascinating and challenging, 375 crews will be competing in the 1600 kilometre long regularity race driving the extraordinary cars which, as required by rules, took part in one of the 30 editions of the historical Mille Miglia race from 1927 to 1957. Alfa Romeo couldn’t miss out on the "Freccia Rossa" (or "Red Arrow" in Italian, as the event is also named), which this year coincides with the brand's centenary. The Official “Automobilismo Storico Alfa Romeo” team has made five remarkable museum cars available: a 6C 1500 Super Sport (1928), a 6C 1750 Gran Sport (1930), an 8C 2300 Le Mans (1931), a 6C 2300 B (1937) and a 1900 Super Sprint (1956). Three cars from private collectors will also be part of the official team: a 6C 1750 Gran Sport (1932), a 6C 2500 Cabriolet (1951) and a Giulietta Sprint (1955).

The brand-new Giulietta will also be featuring in the “Mille Miglia 2010” by the side of the vintage cars of inestimable value which have made international motoring history. The result of Alfa Romeo’s new direction in style and technology, beginning with the 8C Competizione super car and highlighted by the re-use of Italian names, the Giulietta marks a return to the brand's glorious past and projects the car maker's traditional values of technology and emotion into the future. Spectators can admire the new car at the Mille Miglia Villages in Brescia and Rome and along the route: the fleet made available to organisers will include 18 Giuliettas, and seven other Alfas, namely 159s and MiTos. Last but not least, five Alfa Romeo Giuliettas (equipped with powerful 1.4 TB MultiAir and 2.0 JTDM engines, both delivering 170 HP) will be driven by foreign journalists who will be taking the wheel in turns along the entire route of the “Mille Miglia 2010”.


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