Budapest, 26 July

A few days before the Hungarian Grand Prix, Felipe Massa, along with Scuderia Ferrari Team Principal, Stefano Domenicali and the Commercial and Marketing Senior Vice President Enrico Galliera, opened the new Ferrari showroom in Budapest. Located in the historic centre of the city, the prestigious facility is part of a planned expansion programme for the Warm Up dealership, that has represented Ferrari for no less than nine years in Hungary. After the ribbon cutting ceremony, the Brazilian driver explained the significance this city has for him: “It is always emotional coming here because it is a special place especially since my accident in 2009, but also because all these fans always provide me with the impetus to push to the maximum. This beautiful place will be even more so thanks to the new showroom and to the Ferrari cars that can deliver such wonderful dreams.” Stefano Domenicali had his words to add to those of Massa, confirming that the aim at this Grand Prix was to keep improving.

Apart from the new Corporate Identity, the showroom is located in a strategic position and boasting 250 square metres, it represents an important place for the commercial development of Ferrari in Hungary, as Enrico Galliera confirmed, as he underlined how much Ferrari believed in this market and the future the company has in this country.

Doing the honours for the home side during the ceremony was the owner of the Warm Up dealership, Alessandro Lippi and the Italian Ambassador to Hungary, Maria Assunta Accili.