Geneva, March 6th.

The LaFerrari is still very much the star of the show at Geneva. Twenty-four hours after its unveiling by Chairman Luca di Montezemolo, the fastest and most innovative road car ever built at Maranello remains the main attraction at 83rd edition of the Swiss event. The Ferrari stand is under constant siege from a barrage of photographers and TV cameras eager to getting their own shots of the first-ever Prancing Horse hybrid road car, while a large queue of admirers waits patiently in the hopes of catching a close-up glimpse. Tomorrow, when the Show opens to the public, the ranks of that throng are sure to swell still further.

There is also hardly a report online, in print or on TV about the Geneva Show that fails to mention the LaFerrari. More than three million pages on Google already contain the car’s iconic name, while Maranello’s official Facebook page now features over 80,000 comments made by the almost 11 million “likers” of the various posts. Of course, this kind of reaction was only to be expected given the sense of anticipation that surrounded a car whose name was not even known until yesterday! However, once the wraps were finally off, the LaFerrari became an instant symbol, the very quintessence of all of the qualities that make the Maranello marque so absolutely unique: the signature technological innovation, blistering performance, futuristic styling and exhilarating driving emotions only its cars can deliver.